News

Sweetest Day: October 21

The first Sweetest Day in history took place in October of 1921 in Cleveland, Ohio. Organized by a committee of candymakers, all sorts of candies were delivered to low-income people throughout the city with the message that this Saturday in October was the “sweetest day of the year.”

A recent trend has shown that more couples are celebrating Sweetest Day as the male-counterpart to Valentine’s Day. With more gifts bought for women on February 14, such as flowers, perfume, chocolates, and cards, the gift-giving shifts primarily to men during October when more electronics, candy, and sporting event or concert tickets are gifted.

Sweetest Day does not have to be extravagant or include gift-giving, so keep it simple this year—grab your favorite candy, movie, and of course your sweetheart—and enjoy a cozy evening in together.